Freshly delivered: Optimizing cross-docking and multi-stop freight for bakery success

Young male barista wearing a denim apron, smiling while serving pastries at a modern bakery and coffee shop counter, with various baked goods like croissants and muffins displayed in front of him. The café features hanging plants and a stylish, bright interior.

The challenge 

A baked goods manufacturer consolidated multiple bakeries into a large-scale, state-of-the-art baking facility to improve efficiency and grow their distribution network. Now they needed a dedicated logistics partner that could engineer and optimize their expanded delivery territory, consult on cost savings and deliver fresh products safely and on time. Each “milk run” of box truck deliveries required:

  • Integrity of fresh product 
  • Multi-stop delivery optimization 
  • High driver touch 
  • Efficient cross-docking 
  • Unattended access to store locations 

 

The solution 

CRST provided the manufacturer with a customized approach that met their needs
 

  • Optimization: To address a large network of stores spread through a large footprint, CRST’s Dedicated Solutions team optimized the routes in a hub-and-spoke design to reduce mileage, maintain on-time delivery requirements and decrease transportation costs. 
  • High driver touch: To meet the need for a high-touch solution, CRST staffed a fleet of technically trained drivers to deliver fresh baked goods off liftgates, ensuring safe and reliable delivery. 
  • Efficient cross-docking: To service a larger footprint, an efficient cross-docking solution was implemented to move baked goods from the manufacturer on tractor trailers, then on to their final delivery in a box truck – all to ensure the security and freshness of the product. 
  • Unattended delivery: To be certain fresh products arrive in-store by opening time, CRST’s drivers executed unattended delivery at each stop. 

 

The results 

To maximize the baked goods manufacturer’s new investment and facility, CRST’s Dedicated Solutions team engineered an efficient, cost-effective transportation plan, optimizing routes to deliver fresh baked goods safely while maximizing savings.
 

Learn more

Want to learn how CRST can help you with your complex deliveries? Contact us today!